english-for-designers
Filip Byrtus / Graphic designer
Welcome, design-seekers
Currently, Im a student at VŠKK university in Prague. My study of graphic design has been going on for 7 years, and will continue until there is no knowledge left.
As of work speaking, freelancing is the main way. In my opinion, I have done a real broad field of work, so Im not affraid and excited to see, what you want to create!
I enjoy and preferably work in Adobe Creative Cloud. Lately i have been working in Figma, which I really enjoy. As a graphic designer, im kind of obligated to work in this enviroment. But it doesn’t bother me, Im used to it and have studied my whole time in these, so I can label myself as kind of oriented in this. In meantime and if the works requieres it I work with my iPad in Procreate, that lets me draw on free will, like on paper!
Something about me you ask? Alrighty then
I was born in very young age. Now 22 years old, Im living between my hometown and “school-town.”
I don’t take design as just work or a subject in school. I love designing, giving things some face and making a visual style to things that want to shine.
Through out my time in graphic design, I discovered my love for presentation and idea making, leading me to my hope-to-be future work - creative director.
Apart from the design thing, my love for video games is no suprise. Have been playing and always will be (sorry mom and future wife, no changing that).
Something useful on the other hand, my passion for music has lead me to an amaizing hobby that just costs me a few hours of my sleep. DJ! I love to make a crowd dance to tunes that I blast and to make people smile and sing. It just warms my heart in a different way.
You want to see some work? Ok then!
Some background:
- Company: Yashica s.r.o.
- Type of work: Internship work
- Client: BlueGarpo
- Task: Create logo
- Deadline: 2 days
- Instructions: “Show what we do in the logo”
One day, at my internship, there wasn’t much to do, so for the first time, our company executive called me to try something.
There was a project that has been sitting idle for a long time;
the BlueGarpo project.
Make a logo for a company, simple enough, what could go wrong?
Oh boy was i wrong…
It was just a simple logo, nothing else, but the problem was in the assignement of the instructions… “Make the logo so it represents what we do.”
Sounds reasonable, pretty usual actually. Was it as simple as everything else?
I couldn’t be more far from the truth…
Here is the problem, the company was (takes a deep breath)
provides clients with a comprehensive service in the area of sale and lease of real estate, representation of clients in auctions and comprehensive accounting, tax and legal advice, including management and debt collection. Installation of windows and seals. Preparation of building materials with the possibility of help from experts on the insulation of residential units. Service of agricultural machinery, sale of seeds and fertilizers. Garden decoration expert advice, lawnmoving services, preparation of gardens for ponds and water systems.
So there i was, consulting with every person that was in the company…
First i started by sketching some ideas, that lead nowhere because I was physicaly unable to create one symbol that would represent all… that.
So I started working with just text, simple use of “if it doesn’t show what it is,
it can’t do any harm.
That didn’t work because obviously it was againts the requirements of the task.
So next me and one of my co-workers came up with an idea of “if they do everything, just point to everything.”
So I started working, creating variations, one improved from the other.
This actually proved to be a success, which our boss approved and after some more consultation, we agreed to send this.
Result
Even after all these problems and hard work put into this, the client went a different way, in the most unexpected way possible.
They changed their line of profession and chose a different logo to go with.
Here is their current site
Am I mad for all the work being tossed in the trash? Really not. Im glad that they chose a different approach to resulting their problem. And I agree, that this is the best way to resolve this. Not every work you do for someone will be used, people change their minds, things evolve. You can’t take this personaly, rather accept it and learn from it, and continue improving yourself!